Rooted Finance | Equity in Finance
"It might be layer after layer that you’re actually getting discriminated on, and you wouldn’t even know that you are."
Equity in Finance is a project by Rooted Finance, in collaboration with Money A & E, as well as lived-experience members, which aims to address financial inequality faced by people from minority ethnic backgrounds.
This film was used at the Parliamentary Launch of the project held at Portcullis House in front of over 150 guests, made up of financial service providers, statutory bodies, race equity groups and other community organisations.
www.rootedfinance.org.uk/news/the-parliamentary-launch-of-equity-in-finance-project/
"The 'ethnicity premium' is a hidden tax on people from minority ethnic communities, hindering their financial well-being and economic potential, the 'ethnicity premium' is not just a statistical anomaly; it's a lived reality for countless individuals from a minority ethnic background. It's a systemic injustice that blocks economic mobility and perpetuates inequality. We believe in the power of co-production and evidence-based solutions. Through the Equity in Finance project, we are determined to dismantle these barriers and create a financial system that truly serves everyone."
Muna Yassin MBE, CEO at Rooted Finance
Outputs:
Launch Film
Reels
“We were incredibly impressed with Through Film's work on our lived experience short film for our Equity in Finance projects parliamentary launch. From the initial consultation to the final edit, their team demonstrated professionalism, creativity, patience and sensitivity. They understood the nuances of our project and were able to translate complex narratives into a powerful and moving visual story. The film was a crucial part of our launch, resonating deeply with our audience and amplifying the voices of the lived experts we wanted to platform. We would recommend Through Film to any organisation seeking a filmmaker who can deliver impactful and meaningful content to wide audience.”
— Rooted Finance
